Avoiding common pitfalls - Web traffic nuggets #1
Posted on April 28, 2008
Filed Under web traffic |
I came across this very interesting post by Lauren Hobsen. I found it really interesting because I realized most people, especially people running small businesses tend to make certain mistakes, killing their much needed web traffic.
The amazing thing about the internet that a lot of people fail to realize is simply that it plays out to some extent as level ground for every online business. While you may not be able to pay for office space in expensive business zones in the finest cities around the world like Yahoo,Google, or TimeWarner can, you definitely can build a website that matches those of these companies.
This very little but powerful truth can have a tremendous effect on your online business. Truth is that most people design their web sites with the small-business-office mindset. Not willing to go at it with everything they’ve got, or put in that little extra that gives you the proper online presence.
So, back to Lauren Hobson’s post. In her post she mentions 5 mistakes most people make with their web sites. Of the five of them I’d just want to deal with the most obvious and yet most powerful of them - CONTENT.
She states that most small businesses put minimal content on their site, probably throwing in a “contact me” link or putting in a contact us page .
I’ll advice that before you put up your site that you visit a web site of some of the biggest companies in your niche, whether it online shopping,r internet, web design, entertainment etc. You’ll discover that alot of the content on these sites can also be on your site. Whatever difference there is as far as web pages go is minimal.
Another funny fact is that you too can make the very same claims made on these sites, and any one’s that you can’t make will give you an idea for an equivalent played down version for your own site.
i promised that we’d be going into developing a web site for 2 streams of online businesses. These posts will help you with coming up with the content that will give your site the much needed rich, quality content.
You should read these too !
You should read these too !
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