Writing content for your online business website
Posted on May 14, 2008
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Writing content for your online business website is far more important than picking the right template. Hopefully if you’re reading this post you’ve already read the preceeding post that gives you links to useful websites where you can get free web templates. Free as they may be no one can come up with accurate content for your specific online business - except you. You will have to do some work in this area.
Putting up the right content is multi-faceted . There are a lot of things you will have to pay attention to. You’ll have to learn how to come up with, and use creative and appealing web headlines, I’ve already written about this here. Learning how to weave key words into your content without making it unreadable is also something you’ll have to look out for.
I’ll just point out some of the things you can do to ensure that the content you come up with is both useful to your customers and clients as well as search engine friendly.
- Study your chosen web template . Different web templates have different layouts. Each layout is designed after a particular presentational concept. Most templates will usually have a central portion on the page above the fold for your main content. Most layouts also contain smaller portions of the page for smaller tidbits of information. Understanding the particular layout of your web template will ensure that you come up with appropriate content tailored to leverage all the advantages of your chosen web template.
So before you start writing your content have a proper look at your template it’ll give you a clear idea of how many words you need, the size of images you will be able to use and how much content can go into one page.
- Determine the best keyword phrases for your products or services . To get high traffic you will need to have good search engine page rankings. One of the ways you can achieve this is by using the right keywords that will draw the right search engine users to your online business website. There are a lot of tools that are available for researching keywords online but rather than send you off to hunt for one ,I’ve found this one it’s an excellent tool for selecting and researching key words, most importantly its easy to use. To select ideal keyword phrases avoid top search queries, since the competition for such phrases will be very high. Simply pick a more specific phrase to whatever product or service you intend to offer and optimize your content for it.
- Weave your content around your keywords/keyword phrases . Based on your selected keyword phrases, write your content. Ensure that your selected keyword phrase is in the title of the content and also that you put it in the first paragraph of your content. Usually a keyword density of between 2 and 5 percent is recommended to ensure that your content doesn’t seem too artificial. The search engine bots will pick your content soon enough, but even where that is not the case you can submit your url directly to most of the major search engines. I’ll do a piece on that soon and link to it from here.
- Ensure there are no typos. Typos have a dousing effect on the interest of your visitors. Most people simply move on to some other page or close the window once they come across typos. Ensure that you read, re-read, and crosscheck your content. Typing in a word processor that has spell check functionality can be a lot of help so I’ll advice this.
- Learn from your competition . Visit the online business websites of other businesses in your niche selling the same products and services. Study the way they’ve presented their products and services and then build on this to create your own content. Write a list of things you didn’t quite like and things you found attractive, use this to come up with your own content. If you did this to 5 of the top online businesses in your niche , your content will eventually have the best in all the 5 with no resemblance to any of them in particular. make this a frequent habit and update and optimize your content to always be at par with the top online businesses in your niche.
Hope the tips above will give the help you need to come up with super content for your website.
You should read these too !
You should read these too !
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[…] customers, subscribers etc. Read it, Re-read it and then Re-read it again. You can read about writing good content for your online businesses here.Take the pain to make corrections, offer useful information avoid vagueness and high sounding words, […]