The Sarah Palin Internet Market and Overnight Niches
Posted on October 9, 2008
Filed Under business opportunities, profitable niches |
Finding profitable niches, whether as a blogger, affiliate marketer, niche ‘hunter’ (or whoever else ) is usually not as easy as a lot of people may make it out to be. If you aren’t going to buy into some keyword solution or something of the sort you’ll probably be a bit handicapped.
You’re actually handicapped because
- Someone else out there has probably seen this niche and ‘dominated’ it
- You’re research isn’t as good as you think and you’re about to throw money down the drain setting up a doomed site.
- You’ve underestimated the amount of work it will take to get you from start-up to profitable
But taking a look at what’s hot on the internet right now, I’ve made a really simple but insightful discovery. There isn’t a finite set of profitable niches. Niches spring up everyday, and if you catch on to them you’re likely to make a really interesting discovery. There are a whole lot of people who will have you beleive that success on the internet comes with one super idea that will rake in the millions. I tend to disagree because apart from those who’ve made a profit by selling these ‘hot new tips’ there are very few people who can actually prove this.
Thats why I’ve decided to put this up. At the beginning of this year… well, not too many people knew or even cared to know who Sarah Palin was. All of a sudden we have people selling copies and imitations of her glasses ( and earning a good amount of money doing that ). A whole internet market has been built off her and Sarah Palin’s obviously going to be in the news for quite a while ( analysis and counter analysis ) Whether its shoes, glasses, tee-shirts whatever , people are setting up tent in this ‘niche’ and pretty fast . I did a google search on "sarah palin" ( with quotes ) and there are 24 million pages with the name in it .
The point here is this, it isn’t about getting in on what already exists, its about anticipating what might happen and preparing yourself for the kill once the buzz starts . The Sarah Palin ‘niche’ maybe a bit too obvious, but everyday there are smaller versions of this. News that WILL easily etch out a niche for itself on the internet. Being ahead of others to setup shop in these niches maybe all you need. This obviously comes with practise and I’ll advise that you get used to predicting these niches to a fair degree of accuracy before actually setting up sites basd on them.
While I write about profitable niches, I define ‘profitable’ within the context that such niches help you achieve your goals ( not necessarily make money ), so whether you’re just trying to build a readership, make new friends, earn money, share your thoughts with a large audience or whatever you’ve st as your goal a profitable niche should give you this.
Imagine setting up a blog just after the announcement of her nomination, and providing all the information you could lay your hands on about her, her family etc You’d probably have gathered a healthy following with little marketing effort. You could then monetize the site by offering amazon books on her, selling all the stuff thats suddenly got her ‘tag’ on them, or you could simply let the blog evolve over time into something not focused on Sarah Palin ( after gathering an easy readership ). The options and possibilities are really numerous.
Here are a few ideas and lessons :
- Where else is there going to be an election? who are the contenders ? and what’s your competition like? ( other sites that offer targeted information ), check the UK, Canada etc. This ais a direct one, but you’d be surprised it may still work.
- What news seems to be getting all the buzz now? what information are people looking for? How can I provide this information. Here you’re looking for break out news stories that are likely to hold sway for a while. Sign up to some news alerts on google or somewhere and stay abreast of available information
- Sports is also a great place. Football stars, basketball stars, these guys already have a following, how can you tap into that fan base ? Who’s the latest star to get in the news and how long does it seem he/she will be in the news ?
The possibilities are there. You actually just need to keep your ears to the ground and be ready to move once you notice one of these. Hope you try this out and tap into some of these niches.
Don’t forget to subscribe to this feed 
You should read these too !
You should read these too !
Comments
Leave a Reply